Hollywood studio system

In the 1920's films were known for specific narrative structure combined with a set of cinematic expressions of narrative. The Hollywood studio system is the 'classic' genre known as the House style.
Certain studios were known to produce certain film genres, in that period some people believed there was no hybridisation and only had standard genres: gangster, musical, western, horror etc. This way the thought it was a good way of measuring investment. As things progressed cinemas and cameras were upgraded which meant producers were able to use different camera angles. Stars and directors started to become synonymous with certain genres and studios thus were known through their own 'House style'. They thought that the public had a set of expectations and an identification process. 

Fall of the studio system
However on the 3rd may 1948 the fall of the studio system occurred this was because of:
-War related income tax laws which encourages top talent to go free lance.
-The introduction of technicolour.
-Rise of the television mean't that people weren't going to the cinemas any more as they would watch films at home.-The introduction of sound was a major impact because it meant that actors and actresses lost their jobs because they had bad voices.
-As many directors were setting up their own studios it meant that vertical integration, block booking, blind bidding were out lawed and came the rapid growth of independent actors.


Rise of the star
The fall of the studio system helped the rise of the star in the 1950's
- Many actors/actresses went freelance this meant they could go and do more things.
- They were scouted for talent, Glamour and charisma.
- Actors and actresses had talent scouts, dialogue coaches and started having platic surgery such as nose jobs.
- Their image provided financial backing and audience identification

Camera angles

In lessons we learnt about different camera angles and how they effect the audiences perception on characters.

A high angled shot - this shot looks down onto the character creating a sense that the character appears weak or vulnerable.

Low angled shot - this is where the camera looks up and the character is shown from below making the character look more powerful or threatening

A two shot - shows two people together to show a relationship between two people or a conversation.

A long shot - This shot can portray someone as being isolated or alone. It is also used to set the scene, when this shot shows a scene it is called an establishing shot.

A close up shot - As this shot is close up the the character it is easier to tell the emotions of the character and their thoughts.

How can genre aid me in relation to my brief?

Genre will help aid me in relation to my brief as it is the main focus of a film, I need a genre to base my film on e.g a horror movie. Genre is what makes a film appealing to the audience. Genres come in many forms such as hybrids which are two genres merged together creating a new genre: Ron-Com (romantic comedy.) Sub-genres which are different forms of the same genre: Action thriller, occult thriller. 
By having the idea that genre has many forms it means that I can look more deeply into what is more popular to the audience and then decide on what genre I am going to choose. This way I have some idea on what to include but also  to avoid when making my 2 minute clip. This means Genre will help aid me in relation to my brief as If I decided to do a thriller it would mean that I would have to include a certain set of conventions such as low key lighting, shadows, obtrusive editing, quick cuts,changes in camera angle, tension music, stairs, flashbacks ect.

What i will be assessed on

I will be assessed on:   
                                Research
                                Planning
                                Filming 
                                Post production
Research
This will include looking up and finding out about existing fiction films including a range on genres so I get a brief idea on all types. I need to look at how they have created these films by looking into their camera angles they have used and how they have used these angled to create a certain effect on the audience e.g low shots giving the idea that the character is powerful and more threatening. I am also going to look at the representation of a film i.e. how have they used body language and facial expression to create particular atmosphere to the film. To do this research I could look at the beginning of some films and maybe trailers to get an idea of how they do this and look at how they have manipulated a film into a trailer to give the audience a specific incite to the film to make the audience want to watch it.
Planning
To plan my work I like to do brain storm of all my ideas and then develop them into things such as storyboards. We will be put into groups for this task therefore will be working in a group discussing our ideas and deciding on a particular genre we are going to use for our two minute trailer
Filming
For our filming we will be working in groups, we would have put all planning together and come up with our final idea. With these ideas we are going to produce a two minute opening of a film. Taking into account all the different camera angles to create affect and how our ideas are presented through representation, i.e. through costumes, hair and make-up, by the setting, lighting and colours, if it was set in a dark and mysterious place the film could be associated with a horror.
Post Production
The post production will include editing the footage with have made, editing the sound track, adding sound effects, music etc. It will consist of choosing and arranging footage in the correct sequence.

Main task

The main coursework task is to create the titles and opening of a new fiction film, to last a maximum of two minutes. All video and audio must be original, produced by the candidate(s), with the exception of music or audio effects from a copyright-free source.