Hollywood studio system

In the 1920's films were known for specific narrative structure combined with a set of cinematic expressions of narrative. The Hollywood studio system is the 'classic' genre known as the House style.
Certain studios were known to produce certain film genres, in that period some people believed there was no hybridisation and only had standard genres: gangster, musical, western, horror etc. This way the thought it was a good way of measuring investment. As things progressed cinemas and cameras were upgraded which meant producers were able to use different camera angles. Stars and directors started to become synonymous with certain genres and studios thus were known through their own 'House style'. They thought that the public had a set of expectations and an identification process. 

Fall of the studio system
However on the 3rd may 1948 the fall of the studio system occurred this was because of:
-War related income tax laws which encourages top talent to go free lance.
-The introduction of technicolour.
-Rise of the television mean't that people weren't going to the cinemas any more as they would watch films at home.-The introduction of sound was a major impact because it meant that actors and actresses lost their jobs because they had bad voices.
-As many directors were setting up their own studios it meant that vertical integration, block booking, blind bidding were out lawed and came the rapid growth of independent actors.


Rise of the star
The fall of the studio system helped the rise of the star in the 1950's
- Many actors/actresses went freelance this meant they could go and do more things.
- They were scouted for talent, Glamour and charisma.
- Actors and actresses had talent scouts, dialogue coaches and started having platic surgery such as nose jobs.
- Their image provided financial backing and audience identification