How far do you agree with the comment that mass audiences are still passive recipients of media texts?

I do agree that the mass audiences are still passive recipients of media text.
A passive audience is an audience that takes in messages, ideas and beliefs sublimely, meaning they do not actively engage with the media but unconsciously take media in. Media uses certain techniques in order to manipulate the thought process for example if the media kept displaying an advert where a woman was doing the washing up this is sublimely injecting the idea that this role was for a women, and for men the idea that the women are suppose to wash up. In the end this then desensitises people so the idea of the women washing up and not the man was just the normal everyday life.
            In the 1920's things were censored from films, the didn't want the mass audience to be injected with that they thought were unacceptable such as, white slavery, ridicule of clergy, misusing the american flag, showing leg above the knee. They believed that if these things were shown on t.v such as using words such as Christ and lord in a rude way people may act upon this and start doing it in day to day life. This supports the idea that the mass audiences are passive because now days we do not see this ideas from the 1920's to be bad.
            This idea also effects how different genders see things, because today we are so used to see very slim figured hot women on fronts of many magazines people now believe that this image is the perfect way to look, following this idea the media texts further manipulate your thoughts by showing curvy, bigger celebrities in the magazines comparing them to the skinnier ones and saying they have put on weight. With this in mind this then makes the audience believe that its not good to be bigger. This also affects males because men see these women on the front of magazines because of this they are being passively injected into thinking women look like this and women who aren't are not fit or good looking.
          I agree that the mass audiences are passive recipients of media text as the media is a big part of society and even though you may not think that you are taking in the media it is everywhere around you there for it plays a part in your life.